limited editions designed for MINI BMW

music by Benjamin Bialek


"The peculiar form of this CD-holder comes from the fact that it was the car brand Mini BMW that asked us to design such a box. The idea was to go for something minimal and sculptural, while avoiding a design that would be superfluous as a product. The wish of my client was to have a promotional tool that would be striking and seducing and comply with the image of Mini. And of course, the box had to be strong and protective. I came up with two flat plastic shells with a curvy rim that were screwed together by a hidden device in the middle, and unscrewed to reveal the CD. A hole in the rim not only brings a parking disc to mind, but also allows the names of the songs and musicians to be read when the disc is turned." 

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