logo designed for the belgian fair "designbrussels"

"The logo for the designbrussels event, a three-dimensional box or can, grew out of an architectural element in the form of a cross that had been part of the plans for the Brussels Design District (BDD), two years earlier. BDD was meant to become a giant and permanent platform for design, starting with one floor of 40000 m2 in the Brussels Trade Mart complex, near the Atomium, as an initiative of the American Tramwell Crow group. The architectural element had to link the corridors, while its form partly referred to the cross-pollination between all thinkable fields in design."